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Klout Helps Businesses Find Social Media Influencers
Active web users create about 500 million pieces of content about products and services per year, yet 80 percent of these user impressions were made by a mere 6 percent of users on social media. So,...
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Know Thy Keywords
No matter what your online goal – sales, customers, visibility, authority, etc. – you need to start at the same place. You need to know they keywords that are important to you. A keyword is any word or...
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Find Your Influencers
As a business person, you know that there are people who are great customers or contacts and then there are people who seem to not only be great contacts but also attract other people. These...
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Twitter Influence (And Lack Thereof)
Thanks to TWITALYZER, I recently learned that I just don’t matter. Twitalyzer analyzes the activities of any Twitter user using social media success yardsticks. Its metrics include (a) Influence score,...
View ArticleTrending Now: Influencers
I am seeing a lot of discussion starting to focus on the idea of influencers. Seems that we are coming around to understanding that, like offline communication, it is not volume that matters but...
View ArticleMeasuring Public Affairs Webinar
Measuring and Reporting on Public Affairs and Consumer Initiatives is a free wbinar offered on Wednesday, August 17 at 1 p.m. Register at: http://budurl.com/r5g2 As businesses continue to seek to...
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How to Find Online Influencers
“What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference” is a free webinar from Social Media Today on Sept. 18 at noon. The nature of social media is that...
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Engaging Influencers
There seems to be agreement among communicators and marketers – a key to success is finding and engaging influencers. But how? A webinar (What Does an Influencer Really Look Like? How to Measure Online...
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Let Your Influencers Influence!
Social media influencers are people with networks and interests that can help share your brand message. Your brand should be intentional in leveraging your influencers. There are five basic steps to...
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Are You a SME?
The answer is likely yes. We are all subject matter experts (SMEs) for something. Few of us really leverage that expertise to its best potential in our online marketing. Highlighting … Continue Reading...
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